GMotion
App
GMotion app is an automotive manufacturer that specializes in producing premium electric cars. The app provides a customization feature for each car, remote start, climate control, vehicle tracking, and locate and reserve charging stations in advance.
Client
GMotion
Services
UX Design
Industries
Automotive
Date
May 2024
Problem
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
Solution
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
Design Process
• Conducted a usability study through moderated interviews to gather insights. • Created personas based on user behaviors and needs, representing different target segments. • Mapped the user journey to improve interactions with customization, payment, and vehicle tracking. • Developed low-fi wireframes and prototypes, refining them based on usability testing. • Designed high-fidelity prototypes, incorporating feedback and iterating continuously
Results
• Applyed real-time pricing updates during customization, enhancing the task success rate and reducing user confusion. • Added charging station details to simplify decision-making, reducing time-on-task for finding stations. • Developed a step-by-step checkout process, lowering the user error rate and improving the System Usability Scale (SUS) score. • Implemented real-time vehicle tracking and remote controls for key functions. • Integrated timely notifications and updates, keeping users informed and engaged with their vehicle status.
Transforming User Research into actionable insights by emphatizing with our target audience.
Transforming User Research into actionable insights by emphatizing with our target audience.
Transforming User Research into actionable insights by emphatizing with our target audience.
UX Research
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
User Pain Points 1. Customization Process: Users struggled with understanding the car customization options and associated pricing. 2. Unclear Princing: Users struggled with how prices changed with different customizations. 3. Payment Process: The payment steps were unclear, making it difficult for users to understand the final cost. 4. Charging Station Display: Users needed more detailed information about availability, cost, and location.
Personas
By analyzing the user behaviors, goals, and pain points, I created personas that represented key segments of our target audience. These personas guided the design process, ensuring that every feature and interaction aligned with the real-world needs of our users.
Emma Davis
Emma is a software engineer and a tech enthusiast. She lives in Barcelona and works for a big tech startup. She really wants to be at the forefront of innovation, and her lifestyle reflects her commitment to reducing her carbon footprint while enjoying the modern conveniences of electric cars. • Age: 34 years • Education: Bachelor's degree • Hometown: Barcelona, Spain • Family: Single • Occupation: Software Engineer
Goals • Own a vehicle that aligns with her tech-savvy lifestyle and keeps up with the latest trends. • Enhance her driving experience with personalized settings. • Integrate her vehicle into her daily routine with a comprehensive 360º app experience. Frustrations • "I need to easily find reliable charging stations in the city." • "It is difficult to stay informed about the latest updates for the car's software." • "Sometimes I can’t manage my busy work schedule while ensuring that my car is well-maintained."
Personas
By analyzing the user behaviors, goals, and pain points, I created personas that represented key segments of our target audience. These personas guided the design process, ensuring that every feature and interaction aligned with the real-world needs of our users.
Emma Davis
Emma is a software engineer and a tech enthusiast. She lives in Barcelona and works for a big tech startup. She really wants to be at the forefront of innovation, and her lifestyle reflects her commitment to reducing her carbon footprint while enjoying the modern conveniences of electric cars. • Age: 34 years • Education: Bachelor's degree • Hometown: Barcelona, Spain • Family: Single • Occupation: Software Engineer
Goals • Own a vehicle that aligns with her tech-savvy lifestyle and keeps up with the latest trends. • Enhance her driving experience with personalized settings. • Integrate her vehicle into her daily routine with a comprehensive 360º app experience. Frustrations • "I need to easily find reliable charging stations in the city." • "It is difficult to stay informed about the latest updates for the car's software." • "Sometimes I can’t manage my busy work schedule while ensuring that my car is well-maintained."
User Journey
I mapped out the user journey to understand how users would interact with the GMotion app from start to finish. This involved identifying each touchpoint, from initial exploration to purchase. The user journey helped to get critical pain points and patterns from the users.
Wireframes
I creates five options for the homepage, thinking about an easy way to show pictures of the cars and an easy access to the search bar and filters, something relevant for the users.
Prototypes
With our first wireframes and low-fi prototypes I conducted a second user test looking for new findings and insights that were included in the high-fi prototype.
Improvements
1. Simplified Customization: Introduced a customization with real-time price updates. 2. Pricing Display: Designed a dynamic pricing feature that updates as users select different customization options. 3. Step-by-step Payment Process: Simplified the payment by adding steps and provided a clear view of final cost. 4. Map Charging Station: Added a map with the location and status of charging stations.
Impact & Conclusions
➜ Increase in the number of users completing the customization process without abandoning the app. ➜ With the pricing module improved, we saw a 20% reduction in drop-offs during the payment process. Participating in this project has been an enriching experience. It has allowed me to work collaboratively with multiple teams, obtain valuable feedback and insights that made both the product and me grow professionally.
User Journey
I mapped out the user journey to understand how users would interact with the GMotion app from start to finish. This involved identifying each touchpoint, from initial exploration to purchase. The user journey helped to get critical pain points and patterns from the users.
Prototypes
With our first wireframes and low-fi prototypes I conducted a second user test looking for new findings and insights that were included in the high-fi prototype.
Improvements
1. Simplified Customization: Introduced a customization with real-time price updates. 2. Pricing Display: Designed a dynamic pricing feature that updates as users select different customization options. 3. Step-by-step Payment Process: Simplified the payment by adding steps and provided a clear view of final cost. 4. Map Charging Station: Added a map with the location and status of charging stations.
Impact & Conclusions
➜ Increase in the number of users completing the customization process without abandoning the app. ➜ With the pricing module improved, we saw a 20% reduction in drop-offs during the payment process. Participating in this project has been an enriching experience. It has allowed me to work collaboratively with multiple teams, obtain valuable feedback and insights that made both the product and me grow professionally.
Problem
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
Solution
Simplifyed vehicle customization with real-time pricing, enhancing charging station details (availability, cost, location), and introducing a transparent multi-step checkout. Users can also track their vehicle’s status and control features remotely. Timely notifications and updates improve user engagement and overall convenience.
User Journey
I mapped out the user journey to understand how users would interact with the GMotion app from start to finish. This involved identifying each touchpoint, from initial exploration to purchase. The user journey helped to get critical pain points and patterns from the users.
Improvements
1. Simplified Customization: Introduced a customization with real-time price updates. 2. Pricing Display: Designed a dynamic pricing feature that updates as users select different customization options. 3. Step-by-step Payment Process: Simplified the payment by adding steps and provided a clear view of final cost. 4. Map Charging Station: Added a map with the location and status of charging stations.
Impact & Conclusions
➜ Increase in the number of users completing the customization process without abandoning the app. ➜ With the pricing module improved, we saw a 20% reduction in drop-offs during the payment process. Participating in this project has been an enriching experience. It has allowed me to work collaboratively with multiple teams, obtain valuable feedback and insights that made both the product and me grow professionally.
Wireframes
I creates five options for the homepage, thinking about an easy way to show pictures of the cars and an easy access to the search bar and filters, something relevant for the users.
Wireframes
I creates five options for the homepage, thinking about an easy way to show pictures of the cars and an easy access to the search bar and filters, something relevant for the users.
UX Research
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
User Pain Points 1. Customization Process: Users struggled with understanding the car customization options and associated pricing. 2. Unclear Princing: Users struggled with how prices changed with different customizations. 3. Payment Process: The payment steps were unclear, making it difficult for users to understand the final cost. 4. Charging Station Display: Users needed more detailed information about availability, cost, and location.
UX Research
Users require an efficient app to buy, customize and manage their electric cars, providing real-time updates and accessible charging stations to fit their demanding schedules.
User Pain Points 1. Customization Process: Users struggled with understanding the car customization options and associated pricing. 2. Unclear Princing: Users struggled with how prices changed with different customizations. 3. Payment Process: The payment steps were unclear, making it difficult for users to understand the final cost. 4. Charging Station Display: Users needed more detailed information about availability, cost, and location.
Personas
By analyzing the user behaviors, goals, and pain points, I created personas that represented key segments of our target audience. These personas guided the design process, ensuring that every feature and interaction aligned with the real-world needs of our users.