Veganisi
Veganisi App
Veganisí is an app created for user that want and exclusive selection of vegan restaurants and dishes, ensuring that every option on our app is 100% free of animal products.
Client
Veganisi
Services
UI & UX Design
Industries
Food
Date
2023
Problem
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
Solution
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
Design Process
• Users struggle to find reliable and up-to-date vegan restaurants and gourmet dishes. • Current apps do not effectively utilize user data to provide personalized vegan suggestions. • Users desire recommendations based on their preferences and previous orders. • There is a lack of features that allow users to connect and share experiences for a vegan community. • An intuitive design is essential for a seamless ordering process.
Results
• Developed a consistent Design System with UI components. • Designed a real-time map feature to track delivery location and estimate delivery time, minimizing user frustration. • Enabled users to review and rate restaurants to ensure reliability. • Applied past order history to recommend similar or complementary vegan meals. • Ideated challenges (e.g., "Try 5 New Vegan Dishes") to encourage user interaction.
The design process began by employing UI/UX design principles to create an attractive and functional app interface. This was coupled with a focus on designing a simplified ordering process with minimal steps from selection to checkout, ensuring a seamless and enjoyable user experience.
The design process began by employing UI/UX design principles to create an attractive and functional app interface. This was coupled with a focus on designing a simplified ordering process with minimal steps from selection to checkout, ensuring a seamless and enjoyable user experience.
The design process began by employing UI/UX design principles to create an attractive and functional app interface. This was coupled with a focus on designing a simplified ordering process with minimal steps from selection to checkout, ensuring a seamless and enjoyable user experience.
UX Research
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
1. User Interface: Review how competitors handle interaction patterns and design challenges. Usability testing can reveal how users engage with key features and ensure an intuitive experience. 2. Functionalities: Examine features like ordering processes, forms, and advanced searches helps pinpoint areas for enhancement. 3. Value Proposition: Compare competitors’ features to identify what resonates with users. 4. Strengths and Weaknesses: Benchmark usability strengths and weaknesses to determine areas where competitors excel or fall short, particularly in providing vegan options and personalized recommendations. 5. Content Analysis: Competitors often lack vegan-specific content and community features, presenting an opportunity to differentiate Veganisi with targeted, engaging content.
User Persona
I analyzed the needs, behaviors, and motivations of our target audience with an User Persona to create a better experience for our users.
Ana López
Ana is a dedicated vegan who struggles to find reliable vegan options on conventional food delivery apps. She enjoys trying new vegan recipes and exploring vegan restaurants around Madrid. She often works late hours and prefers ordering food rather than cooking during busy workdays. She seeks a streamlined, intuitive platform that caters specifically to her vegan preferences and connects her with a community. • Age: 31 • Location: Madrid, Spain • Occupation: Marketing Manager • Marital status: Single • Languages: Spanish, English
Demographic Characteristics • Ana follows a vegan lifestyle for ethical reasons. • She has a moderate to high disposable income and is active on social media. • She values convenience and efficiency in her daily routines and prefers using apps that cater specifically to her needs. Frustrations • She finds it challenging to locate reliable vegan options. • She often encounters inaccurate listings and has difficulty navigating cluttered interfaces. • She feels disconnected from the vegan community and misses personalized meal recommendations. Goals • Ana seeks a streamlined platform that offers a diverse selection of popular vegan restaurants. • She wants personalized gourmet suggestions based on her preferences
User Persona
I analyzed the needs, behaviors, and motivations of our target audience with an User Persona to create a better experience for our users.
Ana López
Ana is a dedicated vegan who struggles to find reliable vegan options on conventional food delivery apps. She enjoys trying new vegan recipes and exploring vegan restaurants around Madrid. She often works late hours and prefers ordering food rather than cooking during busy workdays. She seeks a streamlined, intuitive platform that caters specifically to her vegan preferences and connects her with a community. • Age: 31 • Location: Madrid, Spain • Occupation: Marketing Manager • Marital status: Single • Languages: Spanish, English
Demographic Characteristics • Ana follows a vegan lifestyle for ethical reasons. • She has a moderate to high disposable income and is active on social media. • She values convenience and efficiency in her daily routines and prefers using apps that cater specifically to her needs. Frustrations • She finds it challenging to locate reliable vegan options. • She often encounters inaccurate listings and has difficulty navigating cluttered interfaces. • She feels disconnected from the vegan community and misses personalized meal recommendations. Goals • Ana seeks a streamlined platform that offers a diverse selection of popular vegan restaurants. • She wants personalized gourmet suggestions based on her preferences
User Flow
I developed a visual guide for a detailed step-by-step process that users follow to complete an order.
Wireframes
I developed wireframes for key screens and workflows. These prototypes were tested with a focus group to gather feedback and iterate on the design.
Design Process
The visual design phase involved creating a clean, cohesive design that reflects the vegan ethos. The use of vibrant colors, intuitive icons, and consistent typography ensured an engaging and visually appealing interface.
Branding
The brand strategy for Veganisi centers on a logo featuring a V intertwined with a leaf, representing the vegan values. This includes a cohesive communication style and striking marketing materials. The main goal was to create a unified brand identity that resonates with both vegans and non-vegans, highlighting our commitment to innovative, ensuring a memorable presence.
Conclusions
Working on the creation of Veganisi has been an incredibly enriching experience. Leading this project for this small brand allowed me to delve deep into user centered design. I look forward for the upcoming launch and see how this app becomes a part of users daily routines.
User Flow
I developed a visual guide for a detailed step-by-step process that users follow to complete an order.
Design Process
The visual design phase involved creating a clean, cohesive design that reflects the vegan ethos. The use of vibrant colors, intuitive icons, and consistent typography ensured an engaging and visually appealing interface.
Branding
The brand strategy for Veganisi centers on a logo featuring a V intertwined with a leaf, representing the vegan values. This includes a cohesive communication style and striking marketing materials. The main goal was to create a unified brand identity that resonates with both vegans and non-vegans, highlighting our commitment to innovative, ensuring a memorable presence.
Conclusions
Working on the creation of Veganisi has been an incredibly enriching experience. Leading this project for this small brand allowed me to delve deep into user centered design. I look forward for the upcoming launch and see how this app becomes a part of users daily routines.
Problem
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
Solution
Guided by user insights, I developed an app for vegan and non-vegan audiences. With a detailed directory of vegan restaurants and dishes, that allows easy ordering process and encourage non-vegan users to try innovative meals that go beyond traditional dishes.
User Flow
I developed a visual guide for a detailed step-by-step process that users follow to complete an order.
Branding
The brand strategy for Veganisi centers on a logo featuring a V intertwined with a leaf, representing the vegan values. This includes a cohesive communication style and striking marketing materials. The main goal was to create a unified brand identity that resonates with both vegans and non-vegans, highlighting our commitment to innovative, ensuring a memorable presence.
Conclusions
Working on the creation of Veganisi has been an incredibly enriching experience. Leading this project for this small brand allowed me to delve deep into user centered design. I look forward for the upcoming launch and see how this app becomes a part of users daily routines.
Wireframes
I developed wireframes for key screens and workflows. These prototypes were tested with a focus group to gather feedback and iterate on the design.
Wireframes
I developed wireframes for key screens and workflows. These prototypes were tested with a focus group to gather feedback and iterate on the design.
UX Research
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
1. User Interface: Review how competitors handle interaction patterns and design challenges. Usability testing can reveal how users engage with key features and ensure an intuitive experience. 2. Functionalities: Examine features like ordering processes, forms, and advanced searches helps pinpoint areas for enhancement. 3. Value Proposition: Compare competitors’ features to identify what resonates with users. 4. Strengths and Weaknesses: Benchmark usability strengths and weaknesses to determine areas where competitors excel or fall short, particularly in providing vegan options and personalized recommendations. 5. Content Analysis: Competitors often lack vegan-specific content and community features, presenting an opportunity to differentiate Veganisi with targeted, engaging content.
UX Research
User research highlighted the need for a seamless experience for both vegan and non-vegan users. Balancing preferences is essential, as non-vegans may be hesitant to try vegan dishes, while vegans have high expectations for their vegan principles and quality options.
1. User Interface: Review how competitors handle interaction patterns and design challenges. Usability testing can reveal how users engage with key features and ensure an intuitive experience. 2. Functionalities: Examine features like ordering processes, forms, and advanced searches helps pinpoint areas for enhancement. 3. Value Proposition: Compare competitors’ features to identify what resonates with users. 4. Strengths and Weaknesses: Benchmark usability strengths and weaknesses to determine areas where competitors excel or fall short, particularly in providing vegan options and personalized recommendations. 5. Content Analysis: Competitors often lack vegan-specific content and community features, presenting an opportunity to differentiate Veganisi with targeted, engaging content.
User Persona
I analyzed the needs, behaviors, and motivations of our target audience with an User Persona to create a better experience for our users.